Med Spa & Aesthetics Marketing

Your open slots are costing you $800+ per day.

Microneedling. Botox. Fillers. Laser treatments. PRP facials. LED therapy. Your treatment calendar should be full. We make sure it is.

Fill Your Calendar See Compliance Intel

Booking-focused campaigns · Compliant creative · Multi-location ready

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Domain expertise

We don’t just market med spas.
We understand the treatments.

Treatment Menu Intelligence

We’ve mapped every treatment on your menu — from microneedling depths to Botox unit counts to laser wavelengths. Our content and chatbot systems speak fluently about each service.

Your marketing agency should know the difference between Morpheus8 and standard microneedling. Ours does.

> MENU: Aesthetics Services
> INJECTABLES: Botox · Dysport · Fillers
> SKIN: Microneedling · Chemical Peels
> LASER: IPL · CO2 · Nd:YAG
> BODY: CoolSculpting · EmSculpt
> FACIAL: HydraFacial · PRP · LED
// SPA KB — 60+ TREATMENTS LOADED
>

Booking Conversion Architecture

Most med spa websites convert at 2-3%. We engineer booking funnels that hit 10-12%. From treatment page design to booking widget placement to follow-up sequences.

The difference between 3% and 12% is the difference between struggling and fully booked.

Booking Conversion ComparisonBENCHMARK DATA

Industry average2.8% booking rate

BioHack clients11.4% booking rate

Avg. cost per bookingFraction of industry average

Follow-up conversion68% rebook rate

Revenue per visitor4.1x industry average

Aesthetic Trend Intelligence

We track every trending treatment, seasonal demand pattern, and emerging procedure. From Morpheus8 to buccal fat removal — we know what’s driving search volume right now.

Your content calendar should follow demand trends. Ours does.

Trending Treatments Tracked 24/7

Morpheus8Lip FillerMicroneedlingPRP FacialHydraFacialBotoxCoolSculptingChemical PeelLED TherapyLaser Hair RemovalSculptraKybellaIPL PhotofacialEmSculpt NEO Morpheus8Lip FillerMicroneedlingPRP FacialHydraFacialBotoxCoolSculptingChemical PeelLED TherapyLaser Hair RemovalSculptraKybellaIPL PhotofacialEmSculpt NEO

Compliance intelligence

One flagged ad can shut down your
entire booking pipeline overnight.

We’ve mapped every compliance trigger for med spa and aesthetics advertising. Here’s what gets you flagged.

Violation → Compliant Replacement

× “Botox erases all wrinkles permanently”

✓ “Botox may temporarily smooth the appearance of fine lines and wrinkles”

FTC — unsubstantiated outcome claim

× “Dramatic before & after — see the transformation!”

✓ “Individual results may vary — see real patient experiences with proper context”

Meta — before/after policy + personal attributes

× “Guaranteed results or your money back”

✓ “Personalized treatment plans designed around your aesthetic goals”

FTC — outcome guarantee

× “Look 10 years younger with our laser treatment”

✓ “Advanced laser treatments designed to support skin rejuvenation”

Google Ads — misleading health claims

Platform Risk Assessment — Med Spas

Google Ads Moderate

Treatment-specific ads require careful copy. We use benefit-focused language that converts without triggering review.

Meta / Facebook High Caution

Before/after images and body-focused ads trigger instant review. We build compliant creative frameworks.

Instagram Moderate

Reels and Stories perform well with educational content. Avoid before/after in paid placement.

TikTok Moderate

Procedure content goes viral organically. We use creator-format educational content for paid.

AI systems

Your front desk never misses a lead
even at 2 AM on a Saturday.

Trained on your treatment menu, pricing, downtime expectations, and booking availability. Converts browsers into booked appointments.

Glow

Online

✓

Full treatment menu knowledge

Botox, fillers, microneedling, laser, body contouring, and every service you offer.

✓

Instant booking

Checks availability and books directly into your scheduling system.

✓

Pricing & package info

Handles pricing questions, membership packages, and financing options.

✓

Downtime & prep guidance

Answers pre-treatment and post-treatment questions with compliant language.

✓

Multi-platform deployment

Website, SMS, Instagram DM, WhatsApp, Google Business messages.

✓

CRM integration

Tags leads by treatment interest, triggers follow-up sequences, tracks conversions.

0.8s

Response time

24/7

Availability

60+

Treatments loaded

Compliance violations

SEO intelligence

Rank for the keywords your clients actually search.

Keyword Intelligence — Med SpasLIVE

med spa near me#333,100/mo↑2

microneedling#24,200/mo↑1

botox near me#622,400/mo↑4

PRP facial#41,800/mo↑3

hydrafacial#52,400/mo↑2

morpheus8#11,200/moNEW

Your competitors are ranking for these terms in your market. You should be too.

Protocol Engine tracks 15,000+ keywords across the aesthetics landscape 24/7.

Learn more about Protocol Engine →

Your growth engine

Not disconnected services.
A unified system built for med spas.

🔍

Local SEO & Map Pack

Dominate “med spa near me,” “botox near me,” and 15,000+ local keywords. GBP optimization, review management, and LLM visibility tracking.

Learn more →

🤖

AI Booking Assistant

Trained on your treatment menu, pricing, and availability. Books appointments, answers FAQs, and follows up — 24/7 across every channel.

Meet the agents →

📝

Compliant Creative

Treatment pages, blog posts, and social content written by a team that knows the difference between compliant aesthetic claims and ones that get flagged.

Run a free scan →

📈

Paid Media

Google, Meta, Instagram, and TikTok campaigns engineered for med spas. Compliant creative that drives bookings without getting your account suspended.

See our approach →

✉

Nurture & Rebook Sequences

Automated email and SMS flows for appointment reminders, post-treatment follow-ups, membership promotions, and seasonal campaigns.

🌐

Website & Booking Funnels

High-converting treatment pages with compliant copy, schema markup for local search, online booking integration, and mobile-first design.

From our portfolio

How we filled a med spa’s treatment calendar in 90 days.

4.1x

Booking rate increase

Low

Cost per booking

Ad account flags

92%

Calendar utilization

Full-stack marketing for a multi-location med spa — local SEO, compliant paid media, AI booking assistant, and nurture sequences. From 40% calendar utilization to 92% in 90 days.

Read the full case study →

Every empty slot on your calendar is
revenue walking out the door.

We work with a limited number of med spas per market to ensure zero competitive overlap and maximum results.

✓

1 of 3 spots filled for Q2 2026

Apply for a Spot 30-minute discovery call. We’ll audit your booking funnel and ad compliance during the call.

Med Spa Marketing FAQ

No — we serve the entire biohacking and wellness ecosystem. But med spas and aesthetics practices are a core specialty. We understand treatment menus, booking psychology, and the compliance landscape that comes with marketing aesthetic procedures.

Before/after images are heavily restricted on Meta and can trigger Google Ads review. We use compliant creative strategies — educational content, provider authority positioning, and lifestyle imagery — that convert without risking your ad account. Before/after content lives on your website with proper disclaimers.

Yes. We build location-specific GBP profiles, localized treatment pages, city-specific ad campaigns, and geo-targeted booking funnels. Each location gets its own marketing strategy optimized for its market.

Paid media and AI chatbot bookings can start within the first 2 weeks. SEO compounds over 3-6 months. We deploy all channels simultaneously — paid media drives immediate bookings while organic builds long-term pipeline. Most clients see measurable calendar improvements within 30 days.